Winning Customers and Keeping Them for Life

Programme Overview

In today’s competitive business environment, organizations must not only win new customers but also keep them for life. Customer loyalty drives profitability, sustainability, and growth. Achieving this requires staff who are highly skilled in personal selling and customer service excellence.

This training equips participants with practical strategies and tools to win new customers, strengthen relationships, and deliver exceptional service that builds loyalty, increase in profitability and enhancing shareholder value.

Course Objectives

Program Details

Three (3) days – six (6) hours each day of intensive training

Date:

14th October - 16th October 2025

Venue & Logistics:

The programme will be hosted at the UDS Guest House, Accra.

Programme Fees
Option 1: Full Package (All-Inclusive) :


The programme will be hosted at the UDS Guest House, Accra.

Includes professional facilitation, training materials, Certificate, venue, refreshments, and lunch.

Option 2: In-House Training :

Client provides the venue, lunch, and logistics. BRICS Africa delivers the training on-site

Course Objectives

Winning Customers through Personal Selling

Who Should Attend

Methodology

Expected Benefits

Strengthen selling skills and confidence

Strengthen selling skills and confidence

Build long-term customer relationships

Build long-term customer relationships

Boost profitability and shareholder value

About the Course Facilitator

The Executive Impact Series is delivered by BRICS Africa Consulting Ltd in partnership with Mr. Yaw Osei-Aboagye (MBA, Hon.FCIB, DipM, MCIM UK, MCIMG) – a renowned consultant with over 30 years’ experience in leadership training, banking, marketing, customer service, and corporate transformation.

Mr. Yaw Osei Aboagye founded OA Consult with a vision to provide businesses with the strategic guidance and practical solutions they need to thrive in today’s competitive market space.

With over 25 years of experience in marketing, banking, and management across various industries, Yaw brings a wealth of knowledge and expertise to every client engagement. He has undertaken numerous courses in Banking and Management. He holds first degree in Economics with Statistics, Postgraduate Diploma in Marketing, MBA in Finance and complemented by numerous professional certifications in digital marketing, project management, and business analysis.

He is a Member of the Chartered Institute of Marketing, U.K. and Ghana, A Chartered Marketer and was awarded an Honorary Fellow by the Chartered Institute of Bankers in 2015 for Impartation of Knowledge. Yaw is passionate about empowering businesses in Ghana and across Africa to reach their full potential through innovative strategies and skill development.

Yaw has facilitated training for leading banks, corporates, NGOs, and government institutions, including:

His track record of training top officials and organizations across Ghana and West Africa demonstrates his unmatched expertise.

Date: 14 - 16 October 2025

Time : 9:00 am - 4:00 pm

Venue: UDS Guest House, Accra, adjacent Criminal Investigation Department (CID), Police Headquarters