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Navigating the Digital Economy: Areas to Consider and How it Benefits Your Business

May 15, 2023
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The world has transformed over the years from traditional methods to digital ones. The digital economy is one of the driving forces of this transformation. Businesses are now leveraging technology and digital tools to drive their operations and stay ahead of the competition. In this blog post, we’ll explore the…

31 Jan 23

Digital Marketing : A Vital Tool for Every Business

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Digital Marketing In today’s rapidly changing digital landscape, having an online presence has become essential for businesses of all sizes. Digital marketing provides businesses with a range of tools to reach, engage, and convert their target audience. With the rise of digital technologies, digital marketing has become a crucial part…

16 Jan 23

Product development cycle-Ux Guide For Beginners

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product development cycle Every new product, whether it’s an app or a physical object, follows a specific set of steps that take it from the first spark of an idea to the release of the final product. This is called the product development cycle, and it has five stages: brainstorm,…

04 Jan 23

Challenges and Advantages of Digital Marketing

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Traditional marketing is marketing that isn’t online. Marketers reach potential customers through printed media, television, radio, direct mail, phone calls, or billboards. Digital marketing is marketing that is exclusively online. Digital marketers focus on potential customers who engage with online content, including search engine results, email, video, blogs, or social…

20 Dec 22

Design Thinking: A UX design framework

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Design Thinking The Design Thinking framework is a user-centered approach to problem-solving that includes activities like research, prototyping, and testing to help you understand who your user is, what their problems are, and what your design should include. The Design Thinking framework involves the following phases: empathize, define, ideate, prototype,…

14 Dec 22

What is a Marketing Funnel?

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MARKETING FUNNEL A marketing funnel is a visual representation of the process through which people go from first learning about a brand to becoming loyal customers. The funnel is wide at the top and narrows toward the bottom because a lot of potential customers will enter the top of the…

06 Dec 22

Good User Experience and How to Spot them

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What makes a good user experience? Is it a matter of simplicity, structure, or functionality? The answer depends on the product in question. Characteristics of a good product or User experience depend on four areas. Namely Equitability, Usability, Enjoyable and Usefulness Usability If a product is usable, it means that…

06 Dec 22

Role Of an Entry-Level UX Designer

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As an entry-level UX designer, you’ll have a lot of exciting opportunities to gain experience. When you first start out, you’ll probably take on a lot of different roles and responsibilities. User research: User research is about understanding the people who use your product. Through research, you’ll learn about users’…

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